About - Zareave

Afghanistan’s rich cultural heritage is woven into every thread of its handmade textiles and rugs. For centuries, artisans have passed down their craft, creating intricate patterns that tell stories of history, resilience, and tradition.

From the deep reds and blues of hand-knotted rugs to the delicate embroidery of vintage textiles, each piece reflects the artistry and soul of its makers. Alongside these treasures, discover a curated selection of antiques, jewelry, and handcrafted pieces from cultures with deep traditions in textile and design. Each item carries a legacy of craftsmanship, offering a glimpse into the timeless beauty of artisanal heritage.

To go with story 'Afghanistan-unrest-social,FOCUS' by Ben Sheppard
In this photograph taken on December 7, 2014, an Afghan shopkeeper prays at his carpet shop on Chicken Street in Kabul. The tennis club is deserted, the Thai restaurant is closed and lakeside picnics are cancelled. The US-led war in Afghanistan brought a flood of international aid workers, diplomats and security contractors to Kabul, creating a frenetic social scene that is now a distant dream. A series of Taliban attacks on expat hang-outs shattered any illusions that foreign civilians were safe in the city, and those places still open have bored waiters and empty tables. As the United States and its allies officially end their 13-year war on December 31, Afghanistan appears in the grip of worsening violence, and the remaining foreign workers have retreated further inside fortified compounds. AFP PHOTO/Wakil Kohsar (Photo by WAKIL KOHSAR / AFP) (Photo by WAKIL KOHSAR/AFP via Getty Images)

KABUL, AFGHANISTAN - OCTOBER 17: An Afghan shopowner surrounded by carpets and rugs seen sits behind a rug imprinted with image of assasinated Afghan Mujahedin commander Ahmad Shah Massoud in his shop in Chicken Street on October 17, 2011 in Kabul, Afghanistan. Chicken Street has been a focus for Afghanistan tourists since the days of the Hippy Trail. All kinds of handicrafts are available here, from jewellery to carpets, antique muskets to poached furs. (Photo by Kaveh Kazemi/Getty Images)

KABUL, AFGHANISTAN - OCTOBER 17: A street scene with Afghan people getting on with their daily lives in Chicken Street on October 17, 2011 in Kabul, Afghanistan. Chicken Street has been a focus for Afghanistan’s tourists since the days of the Hippy Trail. All kinds of handicrafts are available here, from jewellery to carpets, ‘antique’ muskets to poached furs. (Photo by Kaveh Kazemi/Getty Images)

KABUL, AFGHANISTAN - OCTOBER 17: An Afghan shopowner selling Afghan carpets and rugs seen in his shop in Chicken Street on October 17, 2011 in Kabul, Afghanistan. Chicken Street has been a focus for Afghanistan’s tourists since the days of the Hippy Trail. All kinds of handicrafts are available here, from jewellery to carpets, ‘antique’ muskets to poached furs. (Photo by Kaveh Kazemi/Getty Images)

TO GO WITH STORY 'Afghanistan-Iran-economy-carpets' by Mushtaq Mojaddidi

In this photograph taken on March 3, 2012 an Afghan shopkeeper displays a carpet to customers in his shop on Chicken Street in Kabul. For decades Ismail Temorzada's handmade Afghan carpets decorated people's homes around the world, but export problems and competition from Iran's machine-made products have left his business threadbare. "My carpet sales are down, no one is buying hand-made carpets anymore," says Temorzada,45, who has run a shop for more than 20 years in Kabul's once crowded and colorful Chicken Street bazaar. "Iranian machine made carpets are imported to Afghanistan at a cheaper price," he told AFP, dismissing them as lacking originality, durability and charm. But they are cheap and people buy them, and his sales have dropped by 70 percent over the past year, he says. Carpets are Afghanistan's best known export, woven mostly by women in the north of the country. Displaying his best carpets, from Andkhoy in northern Faryab province, Temorzada said they cost 60,000 Afghanis -- about 1,300 US dollars -- but nobody is buying them now. AFP PHOTO/ MASSOUD Hossaini (Photo by MASSOUD HOSSAINI / AFP) (Photo by MASSOUD HOSSAINI/AFP via Getty Images)

TO GO WITH STORY 'Afghanistan-Iran-economy-carpets' by Mushtaq Mojaddidi

In this photograph taken on March 3, 2012 an Afghan shopkeeper, Temorzada,45, waits for customers in his shop on Chicken Street in Kabul. For decades Ismail Temorzada's handmade Afghan carpets decorated people's homes around the world, but export problems and competition from Iran's machine-made products have left his business threadbare. "My carpet sales are down, no one is buying hand-made carpets anymore," says Temorzada,45, who has run a shop for more than 20 years in Kabul's once crowded and colorful Chicken Street bazaar. "Iranian machine made carpets are imported to Afghanistan at a cheaper price," he told AFP, dismissing them as lacking originality, durability and charm. But they are cheap and people buy them, and his sales have dropped by 70 percent over the past year, he says. Carpets are Afghanistan's best known export, woven mostly by women in the north of the country. Displaying his best carpets, from Andkhoy in northern Faryab province, Temorzada said they cost 60,000 Afghanis -- about 1,300 US dollars -- but nobody is buying them now. AFP PHOTO/ MASSOUD Hossaini (Photo by MASSOUD HOSSAINI / AFP) (Photo by MASSOUD HOSSAINI/AFP via Getty Images)

Painting workshop on Chicken street, famous by its workshops of traditional Afghan arts, Kabul, Afghanistan (Photo by NurPhoto/NurPhoto via Getty Images)

Kabul, AFGHANISTAN: An Afghan shopkeeper sits amongst antiques and curios displayed outside his shop on the famous Chicken Street in Kabul, 23 June 2007. Chicken Street has for decades been popular with foreigners attracted by the carpets and antiques sold there. AFP PHOTO/SHAH Marai (Photo credit should read SHAH MARAI/AFP via Getty Images)

An Afghan shopkeeper (L) displays a carpet to a customer in his shop on Chicken Street in Kabul on February 26, 2008. Afghan carpets, made mostly in the north of the country, are one of the war-ravaged country's few exports and can fetch thousands of dollars each on the international market. AFP PHOTO/SHAH Marai (Photo credit should read SHAH MARAI/AFP via Getty Images)

An Afghan shopkeeper poses with a fox skin at his shop in Chicken Street in Kabul on August 22, 2007. The US military in Afghanistan hunting down Taliban rebels have recently gone under training to avoid hunt the war-torn country's species - snow leopards and Marco Polo sheep. Living in Afghanistan's northern high-lands the leopards are one of the world's most endangered animals. The big cats are threatened by illegal killing and trade in their pelts is burgeoning since the 2001 US invasion of Afghanistan. AFP PHOTO/MASSOUD Hossaini (Photo credit should read MASSOUD HOSSAINI/AFP via Getty Images)

KABUL, AFGHANISTAN - OCTOBER 17: Two Afghan porters carry rugs in Chicken Street on October 17, 2011 in Kabul, Afghanistan. Chicken Street has been a focus for Afghanistan’s tourists since the days of the Hippy Trail. All kinds of handicrafts are available here, from jewellery to carpets, ‘antique’ muskets to poached furs. (Photo by Kaveh Kazemi/Getty Images)

Authentic Craftsmanship

Handmade pieces from skilled artisans.

Curated Selection

Only the finest carpets, jewelry, and suzanis.

Cultural Heritage

Every item tells a unique story.

Global Reach

Bringing timeless traditions to the world.

Rooted in Tradition

Our Origins

Zareave was born from a deep appreciation for the artistry and cultural heritage of handmade crafts. Inspired by the intricate weaves of Afghan carpets, the delicate embroidery of Uzbek and Turkmen suzanis, and the timeless beauty of handcrafted jewelry, we set out to create a platform that connects artisans and collectors. Our journey began with a simple vision—to preserve and promote traditional craftsmanship while providing artisans with a space to share their work with the world. Each piece on Zareave carries the legacy of generations, telling stories of resilience, creativity, and tradition.

Why Zareave?

At Zareave, we believe that every piece should carry meaning, history, and artistry. Unlike mass-produced alternatives, our collection showcases authentic craftsmanship, heritage, and quality. We take pride in curating a diverse selection of unique finds, ensuring that each item tells a story of tradition and skill. Whether handcrafted by artisans or thoughtfully selected from trusted sources, our collection brings timeless beauty and cultural significance into your home. When you choose Zareave, you’re not just buying an item—you’re preserving heritage and supporting craftsmanship that has stood the test of time.

Our Mission

At Zareave, our mission is to connect Afghan sellers with customers worldwide, providing a platform where they can showcase and sell their handicrafts without the limitations of local markets. As the current situation in Afghanistan makes it difficult for foreigners to visit and purchase these unique creations in person, we strive to bridge this gap by offering a seamless online marketplace. Through Zareave, we empower sellers with the tools and exposure they need to reach international buyers, helping to preserve Afghanistan’s rich heritage while creating sustainable economic opportunities despite the challenges they face.

Support Afghan Sellers

Help talented Afghan sellers reach global markets by purchasing their unique handicrafts. Every purchase supports local businesses and helps preserve Afghanistan’s rich cultural heritage.

Frequently Asked Questions

How does Zareave work?

Zareave connects Afghan sellers with customers worldwide. Sellers list their handmade products on our platform, and buyers can purchase them securely with international shipping options.

Where do the products come from?

All products on Zareave are sourced directly from Afghan sellers, ensuring authenticity and supporting local craftsmanship.

Do you offer worldwide shipping?

Yes, you can sell internationally! Our platform allows vendors to reach a global audience. You just need to ensure that your products can be shipped to other countries and handle the shipping yourself.

How do I know my purchase is authentic?

We work directly with Afghan sellers to ensure all items are genuine, handmade, and fairly traded. Our goal is to preserve traditional craftsmanship while providing a transparent marketplace.

What payment methods do you accept?

We accept major credit/debit cards, PayPal, and other secure payment options to ensure a smooth and safe transaction.

Can I return or exchange an item?

As most products are handmade and shipped from Afghanistan, returns and exchanges may be limited. However, if you receive a damaged or incorrect item, please contact us within 7 days of delivery, and we’ll do our best to resolve the issue.

How can I support Afghan sellers beyond purchasing?

You can spread the word by sharing Zareave with your friends and family, following us on social media, and using #zareave to showcase your purchases!

Who are the sellers on Zareave?

Our sellers are skilled craftsmen and business owners from Afghanistan who create and sell authentic handmade products, preserving the country’s rich artistic traditions. To ensure trust and authenticity, every seller’s ID and address are verified by Zareave before they can list their products on our platform.

How do I contact customer support?

You can reach us via email at support@zareave.com or through our Contact Us page.

Join Our Community

Be part of a movement that supports Afghan sellers and keeps their craft alive. Follow us on social media for updates on new arrivals, behind-the-scenes stories, and exclusive offers. Share your purchases using #zareave and tag us—we’d love to feature your story!

About Us

A Legacy Woven in Every Thread